**Aritzia** is a Canadian fashion brand and luxury boutique retailer known for its "Everyday Luxury" aesthetic. Founded in Vancouver in 1984 by Brian Hill, the company designs, manufactures, and curates an exclusive portfolio of in-house brands—such as Babaton, Tna, Wilfred, and Sunday Best—spanning women’s apparel, outerwear, and accessories. Operating a prominent e-commerce platform and a growing network of high-end brick-and-mortar retail boutiques across Canada and the United States, Aritzia is widely popular for its premium fabrics, minimalist styling, tailored pieces, and iconic winter outerwear like the Super Puff jacket.