Wayfair is an American e-commerce company that sells home goods and furniture online. Founded in 2002 by Niraj Shah and Steve Conine and headquartered in Boston, Massachusetts, it operates as a digital-first retailer offering millions of items across furniture, decor, lighting, and home improvement from thousands of global suppliers. The company operates a multi-brand portfolio alongside its flagship site, including specialized brands like Joss & Main, AllModern, Birch Lane, and Perigold.